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The ImFashion Group Verified Website

@ImFashion

City of Derby, Derby, Derbyshire, East Midlands, England, United Kingdom, Europe

The ImFashion Group features our clothing brands exclusively via ImFashion.co.uk

Invest via £ImFashion





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24/02/2021
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Transparency of Operations
To make things even clearer, we are registered as 'The ImFashion Group Limited' in the UK (16209144) & currently operate online in our startup phase. We operate via the following domains: We monitise via the following sites: We operate the following social media: We operate the email addresses:
•Support@DesignerB.co.uk
•Support@Designer.baby
•Support@DesignerG.co.uk
•Support@ImFashion.co.uk
•Support@Jheeze.com
•Support@Streamer.clothing
We operate the phone numbers:
•447984582170
•0800 line coming soon
We operate the following addresses:
•6 Kingsmead Walk, DE1 3SZ (Temporary Address)
*Currently undertaking changes from postal/office address to HQ address *PO BOX coming soon & we focus on written communications We operate PayPal via our website & on TXTWRK We keep this information up to date and concurrently here at TXTWRK via our intel reels - Last updated: 11/04/2026 16:12
Latest Intel · 2026-04-11 15:20:36






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@ImFashion



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THE IMFASHION GROUP® PRESENTS


DESIGNER BABY™ — LOVE EDITION I

SIGNATURE PINK + ROSE GOLD


Luxury you can live in.

Love Edition I introduces a premium Designer Baby™ collection built around femininity, confidence, comfort and quality.

A coordinated three-piece collection featuring a cropped hoodie, wide-leg joggers and fitted tube top — brought together in Signature Pink with Rose Gold detailing.

The vision is soft and feminine, but the construction is serious.

It’s not just about how it looks.
It’s about how it feels, how it fits and how it’s made.


---

THE FABRIC


We’re developing Love Edition I using premium fabrics selected for their weight, softness, structure and durability.

A high GSM alone doesn’t make a premium garment.

The cotton, yarn quality, knit, dye, finishing and construction all have to work together.

Our target:

Heavy in the hand.
Soft against the body.
Structured when worn.


---

CROPPED HOODIE

400–450 GSM PREMIUM COTTON


The Designer Baby™ cropped hoodie will be developed using 400–450 GSM premium heavyweight combed cotton fleece.

The aim is a substantial luxury feel while keeping the garment soft and comfortable.

Featuring:

— Premium combed cotton
— Soft brushed interior
— Smooth structured outer surface
— Double-layer hood
— Premium heavyweight ribbing
— Reinforced stitching
— Structured cropped silhouette
— Controlled shrinkage
— Strong shape retention

The proportions will be designed specifically to complement the high-waisted wide-leg joggers.

---

WIDE-LEG JOGGERS

380–420 GSM PREMIUM COTTON


The matching Designer Baby™ joggers will use approximately 380–420 GSM premium heavyweight cotton fleece.

Designed to provide the comfort of premium leisurewear with the silhouette of a fashion piece.

Featuring:

— Premium heavyweight cotton
— Substantial waistband
— Reinforced pocket construction
— Premium drawcords
— Relaxed wide-leg silhouette
— Clean structured drape
— Signature Rose Gold side detailing
— Reinforced seams
— Controlled shrinkage
— Strong shape retention

Relaxed without looking oversized.
Comfortable without looking basic.


---

FITTED TUBE TOP


The fitted Designer Baby™ tube top brings balance to the heavier hoodie and joggers.

A premium stretch cotton construction will provide softness, support and enough stretch to contour naturally to the body.

Featuring:

— Premium cotton-rich fabric
— Comfortable stretch
— Strong shape recovery
— Smooth surface
— Secure fitted silhouette
— Double-layer construction where required
— Good opacity
— Controlled shrinkage

Finished with the signature DB Rose Gold metal monogram as the centrepiece.

---

SIGNATURE PINK


Pink isn't simply a colour within Designer Baby™.

It’s part of the identity.

For Love Edition I, we’re developing a clean, feminine Signature Pink that works across the entire collection.

The final production colour will be approved through physical fabric samples and lab dips to ensure consistency across the hoodie, joggers and top.

We’ll be looking for:

— Rich, even colour
— Strong colourfastness
— Minimal fading
— Minimal colour transfer
— Consistency between garments
— A premium finish in natural and artificial light

The final shade has to look as good in person as it does on camera.

---

SIGNATURE ROSE GOLD


Not simply gold.

Rose Gold.

Chosen specifically to complement the Signature Pink, Rose Gold gives Love Edition I its jewellery-inspired finish.

Symbolically, the combination works naturally with the collection.

Pink represents softness, affection and femininity.

Rose Gold represents warmth, value and understated luxury.

Together, they form the visual identity of Love Edition I.

Rose Gold detailing will run throughout the collection:

— High-density Designer Baby™ embroidery
— Custom Rose Gold zipper hardware
— Branded Rose Gold drawcord ends
— Rose Gold side piping
— Designer Baby™ badge detailing
— Signature DB metal monogram
— Coordinated finishing details

Every Rose Gold component should use a carefully matched finish so the collection feels intentional rather than assembled from generic trims.

---

SIGNATURE DETAILS


The difference will be in the details.

Love Edition I is being developed with:

Designer Baby™ high-density embroidery

Custom Rose Gold hardware

Signature DB metal monogram

Rose Gold side piping

Premium Designer Baby™ badge

Satin-lined hood

Premium drawcords

Woven Designer Baby™ labels

Branded hangtags

Premium protective packaging

The aim isn't to cover the garments in branding.

It’s to make the branding that is there feel unmistakably Designer Baby™.

---

SATIN-LINED HOOD


The hoodie will feature a premium satin or satin-feel hood lining, adding another layer of comfort and refinement.

Beyond appearance, the smooth lining provides a softer surface against the hair while giving the inside of the hoodie a distinctive premium finish.

It’s the type of detail you might not notice from across the room —

but you notice the moment you put it on.

---

CONSTRUCTION


Premium fabric deserves premium construction.

We’ll be focusing on:

— Reinforced high-stress seams
— Clean internal stitching
— Strong ribbing
— Secure pocket construction
— Premium waistband recovery
— Secure embroidery backing
— Accurate panel alignment
— Secure metal hardware
— Consistent sizing
— Controlled shrinkage
— Long-term shape retention

Every element should feel considered.

No unnecessary details.
No shortcuts where they matter.


---

QUALITY CONTROL


Before Love Edition I enters bulk production, the garments will be tested and reviewed for:

— Fabric weight
— Shrinkage
— Colourfastness
— Pilling resistance
— Seam strength
— Stretch recovery
— Embroidery durability
— Hardware durability
— Hardware attachment
— Shape retention
— Measurement consistency
— Wash performance
— Overall finishing

The final collection won't be approved based on appearance alone.

It has to wear well, wash well and hold its shape.

---

THE DESIGNER BABY™ STANDARD


400–450 GSM Cropped Hoodie

380–420 GSM Wide-Leg Joggers

Premium Stretch Cotton Tube Top

Signature Pink

Signature Rose Gold

High-Density Embroidery

Custom Rose Gold Hardware

Rose Gold Side Detailing

Satin-Lined Hood

DB Metal Monogram

Premium Reinforced Construction

Designed for Shape Retention

---

DESIGNER BABY™

LOVE EDITION I

SIGNATURE PINK + ROSE GOLD


Soft in appearance.
Strong in construction.
Premium in every detail.


Pink gives it its character.

Rose Gold gives it its finish.

Together, they define Love Edition I.

The ImFashion Group® presents Designer Baby™

Coming Soon via Designer.baby

#DesignerBaby #LoveEditionI #ImFashion #SignaturePink #RoseGold

1/3
🗖 VIEW
Outfits: Women: Designer Baby
Designer Baby | Love Edition 1 | The One
GBP 150.00 Classic
Sizes: XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL
Colour: Rose Gold & Pink
Condition: Brand New
Status: Preorder
Stock at TXTWRK: 1
Sold via TXTWRK: 0
⛶
Fashion
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🤔 Which emoji should forever define our trademark labels?

🎩 💼 👔 😸 🫦 Designer B™
🧸 🍼 🐣 💝 🌸 Designer Baby™
💎 💳 💰 🏷️ 👑 Designer G™
🛍️ ✨ 🧵 👕 🪡 ImFashion™
🔥 ⭐ 💯 🏆 ✨ Jheeze™
🎞️ 📡 🎥 📺 🎬 Streamer™

⭐ Our current selections

🎩 Designer B™
🧸 Designer Baby™
🏷️ Designer G™
🛍️ ImFashion™
🔥 Jheeze™
🎞️ Streamer™

💬 Which emoji should forever define our trademark labels? Comment your answers below! 👇

#ImFashion #DesignerB #DesignerBaby #DesignerG #Jheeze #Streamer #Trademark #BrandIdentity

⛶
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Designer Baby™️ Love Edition I 🌸✨

Our very first official collection marks the beginning of the Designer Baby journey.

We created Love Edition I with one belief at the heart of everything we do: you deserve the best. Premium quality, thoughtful craftsmanship, and elevated details shouldn’t be out of reach.

Every piece is designed to feel luxurious, made with comfort and durability in mind, and finished with the details that make all the difference — because great fashion should be something you can wear every day, not just dream about.

This is our promise from day one: premium quality, accessible pricing, and designs made to be loved for years to come.

Designer Baby™️ Love Edition I — Coming soon via www.Designer.baby

Designed with love. Made for everyone.

#DesignerBaby #LoveEdition #OfficialLaunch #PremiumQuality #AccessibleLuxury #WomensFashion #Streetwear #Fashion #Catwalk #ImFashion #FashionReview

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The ImFashion Group Story... Most brands begin with a logo. Ours began with a fight.

From trademark battles and legal challenges to securing domains, defending brands and building an independent fashion group from the ground up, every label within The ImFashion Group has a story behind it. Some trademarks were won, some opportunities were lost, and some battles lasted years.

This is the real timeline behind ImFashion, Designer B, Designer Baby, Designer G, Jheeze, Streamer and the journey that brought them together.

The story...
The timeline...
The future...

1 | Mr A Claire launches Designer.money in 2021 as a community startup and files for the 'Designer Money' trademark, independently of The ImFashion Group, which would be formed later.

2 | Mr A Claire launches DesignerB.co.uk as a personal startup to build and fully own his own clothing label, filing for the 'Designer B' trademark in the UK in 2021.

3 | The 'Designer Money' trademark faces objections from Money Industries despite more than 100 clothing-related trademarks containing the word "Money" existing at the time. Over the following 2–3 years, more than 30 correspondences are exchanged in an attempt to secure registration.

4 | Intentions to oppose the 'Designer B' trademark are filed by Fruit of the Loom and two other organisations. We respond with a detailed defence addressing the concerns raised and successfully secure the trademark months later.

5 | We file the 'Designer Baby' trademark to strengthen protection around the Designer B brand family and to capitalise on an opportunity after another party failed to secure the trademark. The trademark is later offered for sale or licensing to the interested party, although the business ultimately ceases operations despite building a strong online presence.

6 | We secure the 'ImTheStreamer' trademark through ImTheStreamer.com before later donating the trademark to streamer SASelitePro after successfully securing rights to the word mark 'Streamer'.

7 | Streamer.clothing is acquired and the word mark 'Streamer' is successfully trademarked in the UK, adding further depth to our growing portfolio of brands in 2023.

8 | 'ImFashion' is trademarked and ImFashion.co.uk is registered, laying the foundations for what would become The ImFashion Group, which is later formally registered as a UK business.

9 | The Intellectual Property Office ultimately refuses registration of the 'Designer Money' trademark following years of correspondence, resulting in approximately £2,000 in legal costs.

10 | 'Jheeze' via Jheeze.com and 'Designer G' via DesignerG.co.uk are successfully registered as trademarks, completing The ImFashion Group's collection of six labels: Designer B, Designer Baby, Designer G, ImFashion, Jheeze and Streamer. For the first time, all six brands are unified under one roof through ImFashion.co.uk and are featured prominently within TXTWRK Shop.

The journey continues...

🗖 VIEW

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To learn more about our organisation, we've provided information about our contact information, from domains to addresses, from where we sell to where we are on social media, it's all here!

In future, you can just visit our intel reels, to know how to shop safely with us.

https://txtwrk.com/info.php?type=intel&id=67