THE IMFASHION GROUPยฎ PRESENTS


DESIGNER BABYโ„ข โ€” LOVE EDITION I

SIGNATURE PINK + ROSE GOLD


Luxury you can live in.

Love Edition I introduces a premium Designer Babyโ„ข collection built around femininity, confidence, comfort and quality.

A coordinated three-piece collection featuring a cropped hoodie, wide-leg joggers and fitted tube top โ€” brought together in Signature Pink with Rose Gold detailing.

The vision is soft and feminine, but the construction is serious.

Itโ€™s not just about how it looks.
Itโ€™s about how it feels, how it fits and how itโ€™s made.


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THE FABRIC


Weโ€™re developing Love Edition I using premium fabrics selected for their weight, softness, structure and durability.

A high GSM alone doesnโ€™t make a premium garment.

The cotton, yarn quality, knit, dye, finishing and construction all have to work together.

Our target:

Heavy in the hand.
Soft against the body.
Structured when worn.


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CROPPED HOODIE

400โ€“450 GSM PREMIUM COTTON


The Designer Babyโ„ข cropped hoodie will be developed using 400โ€“450 GSM premium heavyweight combed cotton fleece.

The aim is a substantial luxury feel while keeping the garment soft and comfortable.

Featuring:

โ€” Premium combed cotton
โ€” Soft brushed interior
โ€” Smooth structured outer surface
โ€” Double-layer hood
โ€” Premium heavyweight ribbing
โ€” Reinforced stitching
โ€” Structured cropped silhouette
โ€” Controlled shrinkage
โ€” Strong shape retention

The proportions will be designed specifically to complement the high-waisted wide-leg joggers.

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WIDE-LEG JOGGERS

380โ€“420 GSM PREMIUM COTTON


The matching Designer Babyโ„ข joggers will use approximately 380โ€“420 GSM premium heavyweight cotton fleece.

Designed to provide the comfort of premium leisurewear with the silhouette of a fashion piece.

Featuring:

โ€” Premium heavyweight cotton
โ€” Substantial waistband
โ€” Reinforced pocket construction
โ€” Premium drawcords
โ€” Relaxed wide-leg silhouette
โ€” Clean structured drape
โ€” Signature Rose Gold side detailing
โ€” Reinforced seams
โ€” Controlled shrinkage
โ€” Strong shape retention

Relaxed without looking oversized.
Comfortable without looking basic.


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FITTED TUBE TOP


The fitted Designer Babyโ„ข tube top brings balance to the heavier hoodie and joggers.

A premium stretch cotton construction will provide softness, support and enough stretch to contour naturally to the body.

Featuring:

โ€” Premium cotton-rich fabric
โ€” Comfortable stretch
โ€” Strong shape recovery
โ€” Smooth surface
โ€” Secure fitted silhouette
โ€” Double-layer construction where required
โ€” Good opacity
โ€” Controlled shrinkage

Finished with the signature DB Rose Gold metal monogram as the centrepiece.

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SIGNATURE PINK


Pink isn't simply a colour within Designer Babyโ„ข.

Itโ€™s part of the identity.

For Love Edition I, weโ€™re developing a clean, feminine Signature Pink that works across the entire collection.

The final production colour will be approved through physical fabric samples and lab dips to ensure consistency across the hoodie, joggers and top.

Weโ€™ll be looking for:

โ€” Rich, even colour
โ€” Strong colourfastness
โ€” Minimal fading
โ€” Minimal colour transfer
โ€” Consistency between garments
โ€” A premium finish in natural and artificial light

The final shade has to look as good in person as it does on camera.

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SIGNATURE ROSE GOLD


Not simply gold.

Rose Gold.

Chosen specifically to complement the Signature Pink, Rose Gold gives Love Edition I its jewellery-inspired finish.

Symbolically, the combination works naturally with the collection.

Pink represents softness, affection and femininity.

Rose Gold represents warmth, value and understated luxury.

Together, they form the visual identity of Love Edition I.

Rose Gold detailing will run throughout the collection:

โ€” High-density Designer Babyโ„ข embroidery
โ€” Custom Rose Gold zipper hardware
โ€” Branded Rose Gold drawcord ends
โ€” Rose Gold side piping
โ€” Designer Babyโ„ข badge detailing
โ€” Signature DB metal monogram
โ€” Coordinated finishing details

Every Rose Gold component should use a carefully matched finish so the collection feels intentional rather than assembled from generic trims.

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SIGNATURE DETAILS


The difference will be in the details.

Love Edition I is being developed with:

Designer Babyโ„ข high-density embroidery

Custom Rose Gold hardware

Signature DB metal monogram

Rose Gold side piping

Premium Designer Babyโ„ข badge

Satin-lined hood

Premium drawcords

Woven Designer Babyโ„ข labels

Branded hangtags

Premium protective packaging

The aim isn't to cover the garments in branding.

Itโ€™s to make the branding that is there feel unmistakably Designer Babyโ„ข.

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SATIN-LINED HOOD


The hoodie will feature a premium satin or satin-feel hood lining, adding another layer of comfort and refinement.

Beyond appearance, the smooth lining provides a softer surface against the hair while giving the inside of the hoodie a distinctive premium finish.

Itโ€™s the type of detail you might not notice from across the room โ€”

but you notice the moment you put it on.

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CONSTRUCTION


Premium fabric deserves premium construction.

Weโ€™ll be focusing on:

โ€” Reinforced high-stress seams
โ€” Clean internal stitching
โ€” Strong ribbing
โ€” Secure pocket construction
โ€” Premium waistband recovery
โ€” Secure embroidery backing
โ€” Accurate panel alignment
โ€” Secure metal hardware
โ€” Consistent sizing
โ€” Controlled shrinkage
โ€” Long-term shape retention

Every element should feel considered.

No unnecessary details.
No shortcuts where they matter.


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QUALITY CONTROL


Before Love Edition I enters bulk production, the garments will be tested and reviewed for:

โ€” Fabric weight
โ€” Shrinkage
โ€” Colourfastness
โ€” Pilling resistance
โ€” Seam strength
โ€” Stretch recovery
โ€” Embroidery durability
โ€” Hardware durability
โ€” Hardware attachment
โ€” Shape retention
โ€” Measurement consistency
โ€” Wash performance
โ€” Overall finishing

The final collection won't be approved based on appearance alone.

It has to wear well, wash well and hold its shape.

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THE DESIGNER BABYโ„ข STANDARD


400โ€“450 GSM Cropped Hoodie

380โ€“420 GSM Wide-Leg Joggers

Premium Stretch Cotton Tube Top

Signature Pink

Signature Rose Gold

High-Density Embroidery

Custom Rose Gold Hardware

Rose Gold Side Detailing

Satin-Lined Hood

DB Metal Monogram

Premium Reinforced Construction

Designed for Shape Retention

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DESIGNER BABYโ„ข

LOVE EDITION I

SIGNATURE PINK + ROSE GOLD


Soft in appearance.
Strong in construction.
Premium in every detail.


Pink gives it its character.

Rose Gold gives it its finish.

Together, they define Love Edition I.

The ImFashion Groupยฎ presents Designer Babyโ„ข

Coming Soon via Designer.baby

#DesignerBaby #LoveEditionI #ImFashion #SignaturePink #RoseGold