In funding round 2,
@ImFashion is offering
10% equity for £10 million to support our expansion into new physical and digital markets. With a
minimum investment of £10, this round is open to a broad base of investors. We aim to establish flagship retail locations, enhance our digital presence, and develop cutting-edge fashion-tech innovations. We project substantial growth, targeting
£1 billion in revenue by 2027. This round is a pivotal opportunity to join us in becoming a global leader in fashion-tech.
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INDEX
Vision
• About Our Vision
• Market Opportunity
• Competitive Advantage
• Technology & Innovation
Financial
• Current Financial Summary
• Revenue
• Donations & Sponsorships
• Funding History
• Requirements
Rights
• Investor Rights
Terms
• Investment Terms
Invest
• Opportunity
• How to Invest
• Limits/Caps
• Timeline
• Risk
• Use of Proceeds
• Contact Information
• Additional Information
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1. Vision
1.1 About Our Vision
At
@ImFashion, our mission is to revolutionize the fashion industry by seamlessly integrating digital innovation with sustainable fashion practices. Our vision is to establish
@ImFashion as a global leader in the fashion-tech sector, offering a unique blend of high-quality products that appeal to a diverse range of consumers. Through strategic retail partnerships, exclusive digital experiences, and cutting-edge technological advancements, we aim to redefine the consumer experience and solidify our position at the intersection of fashion and technology.
1.2 Market Opportunity
@ImFashion operates within a rapidly evolving market where the convergence of fashion and technology presents unprecedented opportunities. As consumers increasingly seek personalized, immersive, and sustainable fashion experiences,
@ImFashion is strategically positioned to capture significant market share. Our collaboration with UIA The Game and the establishment of flagship retail locations will enable us to tap into both physical and digital revenue streams, driving substantial growth over the next three years.
1.3 Competitive Advantage
@ImFashion's competitive advantage lies in our ability to innovate and adapt to the changing landscape of the fashion industry. Our focus on sustainability, combined with our commitment to integrating advanced technology into our operations, sets us apart from traditional fashion brands. The upcoming launch of our fashion-tech products, designed to interact with digital environments, will further strengthen our market position and create new revenue opportunities. Additionally, our strategy of blending physical retail with digital experiences offers a unique consumer journey that fosters brand loyalty and drives repeat business.
1.4 Technology & Innovation
Innovation is at the core of
@ImFashion's strategy. We are committed to leveraging the latest technologies to enhance our product offerings, streamline our operations, and create immersive customer experiences. Our technology stack includes AI-driven design processes, predictive analytics for inventory management, and a state-of-the-art e-commerce platform. Our partnership with UIA The Game will enable us to explore new frontiers in fashion, merging physical and digital realms in ways that were previously unimaginable. This commitment to innovation ensures that
@ImFashion remains a leader in the fashion-tech space.
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2. Financial
2.1 Current Financial Summary
@ImFashion is in an aggressive growth phase, with significant investments being made to establish our brand, develop our technology infrastructure, and expand our market presence. Our current expenditures are focused on these key areas to ensure a strong foundation for future revenue generation. While we have yet to achieve profitability, our strategic investments position us for substantial growth in the coming years.
2.2 Revenue
2.2.1 Current Revenue
We anticipate revenue generation to begin in
September 2024, with substantial growth projected in subsequent years as we expand our product offerings and enter new markets. Our revenue projections are based on a combination of direct sales, partnerships, and digital integrations.
2.2.2 Revenue Streams
Sales Revenue
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Partnerships & Collaborations
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2.2.3 Revenue Potential
Projected total revenue ranges:
•
2024: £3,000,000 – £60,000,000
•
2025: £15,000,000 – £150,000,000
•
2026: £75,000,000 – £450,000,000
•
2027: £300,000,000 – £1,500,000,000
2.3 Donations & Sponsorships
We continue to explore opportunities for donations and sponsorships to support our growth and expansion. While not a primary revenue stream, these contributions will help us enhance our market presence and engage with creative and educational communities.
Estimated Donations & Sponsorships:
• 2024: £50,000 – £100,000
• 2025: £200,000 – £1,000,000
• 2026: £1,000,000 – £5,000,000
2.4 Funding History
This is our second funding round, following our initial round which aims to raise £1,000,000. We have made significant progress since then, and this round aims to accelerate our growth and achieve our ambitious targets. Full funding history available via TXTWRK.
2.5 Requirements
2.5.1 Total Funding Required
We are seeking
£10,000,000 for 10% equity in
@ImFashion.
2.5.2 Allocation of Funds
Team — £3,000,000
• Founder: £500,000
• 3 Senior Designers: £1,500,000 (£500,000 each)
• 2 Business Specialists: £500,000 (£250,000 each)
• 2 Technology Leads: £500,000 (£250,000 each)
(salary allocation for three years)
Flagship Retail Locations — £2,500,000
• Rent (three stores): £1,500,000
• Store buildout + branding: £1,000,000
Marketing & Product Innovation — £2,000,000
• Digital + physical marketing: £1,000,000
• Fashion-tech product development: £1,000,000
Technology Infrastructure — £1,500,000
• AI design tools + e-commerce upgrades: £1,000,000
• Analytics + inventory management: £500,000
Operational Costs & Travel — £1,000,000
• Global expansion support + general operations
2.5.3 Milestones & Timelines
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3. Rights
3.1 Investor Rights
3.1.1 Equity & Ownership
Investors receive proportional ownership. Shares informal until registration but represent real economic stake.
3.1.2 Voting Rights
No voting rights this round; founder retains strategic control.
3.1.3 Dividend Rights
Dividend distributions proportional to profits and shareholding.
3.1.4 Information Rights
Quarterly updates + investor communication channels.
3.1.5 Exit Rights
Exit via TXTWRK platform pre-IPO, or via public markets post-IPO. Investments non-refundable.
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4. Terms
4.1 Investment Terms
4.1.1 Valuation
Capital needs prioritized over static valuation model. Valuation expected to scale with milestones.
4.1.2 Investment Structure
Offering:
10% equity for £10,000,000
Total ownership represented as 100%.
4.1.3 Terms of Investment
• Investor cap:
£10,000,000 per investor
• High-risk
• Non-refundable
• No guaranteed returns
4.1.4 Governance
Founder and executive team retain governance rights. Investor feedback welcomed but non-binding.
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5. Invest
5.1 Opportunity
Investing in
@ImFashion offers exposure to an innovative fashion-tech venture positioned for high growth at the convergence of digital and physical fashion economies.
5.1.1 Funding Details
• Equity Offered:
10% of @ImFashion
• Funding Equity:
£10,000,000
• Investment Limit:
£10,000,000 per investor
5.1.2 Growth Projections
• 2024: £3m – £60m
• 2025: £15m – £150m
• 2026: £75m – £450m
• 2027: £300m – £1.5b
5.1.3 Investor Perks
Perk Package 1 —
TBD (2025 delivery)
5.2 How to Invest
Invest via TXTWRK by clicking
Engage > Invest on this post.
5.3 Limits/Caps
Maximum investment:
£10,000,000 per person
5.4 Timeline
Round closes upon completion; timeline may adjust based on progress.
5.5 Risk
High-risk investment; full loss possible; no guaranteed returns. Financial advice recommended.
5.6 Use of Proceeds
Funds directed toward expansion of retail, digital ecosystem, fashion-tech development, and global operational scaling.
5.7 Contact Information
Investor inquiries:
Invest@ImFashion.co.uk(Invest@ImFashion.co.uk)
5.8 Additional Information
Further details available at
@ImFashion and TXTWRK platforms.
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