The ImFashion Group Story... Most brands begin with a logo. Ours began with a fight.
From trademark battles and legal challenges to securing domains, defending brands and building an independent fashion group from the ground up, every label within The ImFashion Group has a story behind it. Some trademarks were won, some opportunities were lost, and some battles lasted years.
This is the real timeline behind ImFashion, Designer B, Designer Baby, Designer G, Jheeze, Streamer and the journey that brought them together.
The story...
The timeline...
The future...
1 | Mr A Claire launches Designer.money in 2021 as a community startup and files for the 'Designer Money' trademark, independently of The ImFashion Group, which would be formed later.
2 | Mr A Claire launches DesignerB.co.uk as a personal startup to build and fully own his own clothing label, filing for the 'Designer B' trademark in the UK in 2021.
3 | The 'Designer Money' trademark faces objections from Money Industries despite more than 100 clothing-related trademarks containing the word "Money" existing at the time. Over the following 2–3 years, more than 30 correspondences are exchanged in an attempt to secure registration.
4 | Intentions to oppose the 'Designer B' trademark are filed by Fruit of the Loom and two other organisations. We respond with a detailed defence addressing the concerns raised and successfully secure the trademark months later.
5 | We file the 'Designer Baby' trademark to strengthen protection around the Designer B brand family and to capitalise on an opportunity after another party failed to secure the trademark. The trademark is later offered for sale or licensing to the interested party, although the business ultimately ceases operations despite building a strong online presence.
6 | We secure the 'ImTheStreamer' trademark through ImTheStreamer.com before later donating the trademark to streamer SASelitePro after successfully securing rights to the word mark 'Streamer'.
7 | Streamer.clothing is acquired and the word mark 'Streamer' is successfully trademarked in the UK, adding further depth to our growing portfolio of brands in 2023.
8 | 'ImFashion' is trademarked and ImFashion.co.uk is registered, laying the foundations for what would become The ImFashion Group, which is later formally registered as a UK business.
9 | The Intellectual Property Office ultimately refuses registration of the 'Designer Money' trademark following years of correspondence, resulting in approximately £2,000 in legal costs.
10 | 'Jheeze' via Jheeze.com and 'Designer G' via DesignerG.co.uk are successfully registered as trademarks, completing The ImFashion Group's collection of six labels: Designer B, Designer Baby, Designer G, ImFashion, Jheeze and Streamer. For the first time, all six brands are unified under one roof through ImFashion.co.uk and are featured prominently within TXTWRK Shop.
The journey continues...
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