Setting Up Store in Derby
The Derby Journey (The 100-Year Life Experience)
We are preparing a 6-month pilot store in Derby that brings together four connected ventures into one guided experience:
This is not a traditional store.
This is a
journey through a 100-year life experience, designed to show how people, systems, and communities come together to shape a city — in real time.
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Entry — Derby Community Hub (The Beginning)
Visitors enter through Derby Community Hub.
At the front, they are introduced to a simple concept:
>
0 → 100
A full life.
A journey of:
•growth
•connection
•contribution
They are given a brief view of:
•Derby’s history
•what is happening now
•and what is being built
From the start, they are invited to take part.
Call to action:
•Answer questions to help shape Derby today
•Deliver feedback in real time
•Get involved through our systems
This is the foundation.
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Transition — TXTWRK (Building Capability)
From Derby Community Hub, the journey moves into TXTWRK.
Here, visitors see how ideas are structured into action.
They experience:
•live workspaces
•active development
•real collaboration
TXTWRK shows how we:
•onboard volunteers
•receive donations and investments
•organise projects
•sell and distribute products
This is where visitors understand:
> how things actually get built
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Connection — UIA The Game (Built on TXTWRK)
Within the TXTWRK zone, visitors are introduced to UIA The Game.
They see:
•how UIA is developed directly within TXTWRK
•how systems connect between platforms
A live example is presented:
A checklist showing the development of a
clothing creation system, built in partnership with The ImFashion Group.
This demonstrates:
•real collaboration
•shared development
•systems working together
Visitors can engage with this process and understand how ideas move from concept to implementation.
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Expansion — The ImFashion Group (Identity & Creation)
The journey then moves into The ImFashion Group.
Here, the focus shifts to:
•fashion in Derby’s history
•where we fit into that timeline
•how the future of fashion can evolve
Visitors can:
•design their own garments
•explore system-driven fashion creation
•place orders
Where possible, items can be produced on-site as part of the experience.
This stage represents:
> identity, ownership, and expression
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Return — Derby Community Hub (The Loop)
The journey completes by returning to Derby Community Hub.
Visitors now see the full loop:
•history
•systems
•interaction
•creation
•output
They are invited to:
•get involved
•contribute ideas
•support ongoing development
•join TXTWRK
•engage with the community
They can also explore:
•ImDerby.com (in development)
•exclusive merchandise
•limited on-demand pop-up items
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The Pilot
This experience will be delivered as a
6-month shared-space pilot in Derby.
Each venture contributes:
>
£X over 6 months
This allows:
•shared cost
•unified execution
•real-world testing
At the end of the pilot, we evaluate:
•engagement
•revenue
•system performance
•community impact
With the option to:
•extend for a further 6 months
•expand into separate locations
•scale the concept
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Closing
This is not just about setting up a store.
This is about demonstrating that:
•communities can shape their environments
•systems can be made visible
•ideas can become real within a single space
A place where people don’t just walk in and out.
They move through a journey.
They take something with them.
And they leave something behind.
The Derby Journey has begun.
COMMUNITY
People