Setting Up Store in Derby

The Derby Journey (The 100-Year Life Experience)

We are preparing a 6-month pilot store in Derby that brings together four connected ventures into one guided experience:

This is not a traditional store.

This is a journey through a 100-year life experience, designed to show how people, systems, and communities come together to shape a city — in real time.

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Entry — Derby Community Hub (The Beginning)

Visitors enter through Derby Community Hub.

At the front, they are introduced to a simple concept:

> 0 → 100

A full life.

A journey of:
•growth
•connection
•contribution

They are given a brief view of:
•Derby’s history
•what is happening now
•and what is being built

From the start, they are invited to take part.

Call to action:
•Answer questions to help shape Derby today
•Deliver feedback in real time
•Get involved through our systems

This is the foundation.

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Transition — TXTWRK (Building Capability)

From Derby Community Hub, the journey moves into TXTWRK.

Here, visitors see how ideas are structured into action.

They experience:
•live workspaces
•active development
•real collaboration

TXTWRK shows how we:
•onboard volunteers
•receive donations and investments
•organise projects
•sell and distribute products

This is where visitors understand:

> how things actually get built

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Connection — UIA The Game (Built on TXTWRK)

Within the TXTWRK zone, visitors are introduced to UIA The Game.

They see:
•how UIA is developed directly within TXTWRK
•how systems connect between platforms

A live example is presented:

A checklist showing the development of a clothing creation system, built in partnership with The ImFashion Group.

This demonstrates:
•real collaboration
•shared development
•systems working together

Visitors can engage with this process and understand how ideas move from concept to implementation.

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Expansion — The ImFashion Group (Identity & Creation)

The journey then moves into The ImFashion Group.

Here, the focus shifts to:
•fashion in Derby’s history
•where we fit into that timeline
•how the future of fashion can evolve

Visitors can:
•design their own garments
•explore system-driven fashion creation
•place orders

Where possible, items can be produced on-site as part of the experience.

This stage represents:

> identity, ownership, and expression

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Return — Derby Community Hub (The Loop)

The journey completes by returning to Derby Community Hub.

Visitors now see the full loop:
•history
•systems
•interaction
•creation
•output

They are invited to:
•get involved
•contribute ideas
•support ongoing development
•join TXTWRK
•engage with the community

They can also explore:
•ImDerby.com (in development)
•exclusive merchandise
•limited on-demand pop-up items

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The Pilot

This experience will be delivered as a 6-month shared-space pilot in Derby.

Each venture contributes:

> £X over 6 months

This allows:
•shared cost
•unified execution
•real-world testing

At the end of the pilot, we evaluate:
•engagement
•revenue
•system performance
•community impact

With the option to:
•extend for a further 6 months
•expand into separate locations
•scale the concept

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Closing

This is not just about setting up a store.

This is about demonstrating that:
•communities can shape their environments
•systems can be made visible
•ideas can become real within a single space

A place where people don’t just walk in and out.

They move through a journey.

They take something with them.

And they leave something behind.

The Derby Journey has begun.