Feeling like you’re seeing the same page all day… Then again when you switch network… You can update the settings to see more or less.
Purpose:
This benchmark compares the social media publishing habits of local authorities, community organisations, local media and UK Government communications. It provides a realistic baseline for planning content on @DerbyCommunityHub.
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Average: 15–30 posts/day
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Average: 6–12 posts/day
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Average: 6–10 posts/day
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Average: 1–3 posts/day
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Average: 4–8 posts/day
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Average: 12–20 posts/day
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Successful Facebook pages follow a common pattern regardless of organisation.
## Best Practices
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Target Total: 12–18 posts per day across all channels.
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For @DerbyCommunityHub, the optimal strategy is to combine the strengths of these organisations:
This blended approach supports a sustainable publishing cadence of 12–18 posts per day, balancing visibility with meaningful community engagement.
Statistics: Social Media Usage
Comparative Benchmark Report for @DerbyCommunityHub
Purpose:
This benchmark compares the social media publishing habits of local authorities, community organisations, local media and UK Government communications. It provides a realistic baseline for planning content on @DerbyCommunityHub.
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Daily Publishing Comparison
| Organisation | X (Twitter) | Total Posts / Day | Content Focus | |||
|---|---|---|---|---|---|---|
| BBC Radio Derby | 3–6 | 10–20 | 1–3 | Rare | 15–30 | Local news & live updates |
| GOV.UK | 2–4 | 8–15 | 1–2 | 1–2 | 12–20 | National announcements |
| Derby City Council | 2–4 | 3–8 | 0–2 | 0–1 | 6–12 | Public services |
| Derbyshire County Council | 2–3 | 3–6 | 0–2 | 1 | 6–10 | County services |
| Derby LIVE | 1–3 | 2–5 | 1–2 | Low | 4–8 | Events & entertainment |
| Community Action Derby | 0–1 | Low | 0–1 | 0–1 | 1–3 | Community & volunteering |
Publishing Style Comparison
BBC Radio Derby
Objectives
•Breaking news
•Derby County coverage
•Live broadcasts
•Interviews
•Traffic & weather
•Community stories
Characteristics
•Highest publishing frequency locally
•Continuous updates throughout the day
•Heavy use of short videos
•Live event coverage
•Fast responses to developing stories
Average: 15–30 posts/day
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Derby City Council
Objectives
•Public information
•Council services
•Roadworks
•Consultations
•Waste collection
•Community events
•Emergency communications
Characteristics
•Planned communications
•Office-hour publishing
•Additional activity during emergencies
•Informative rather than conversational
Average: 6–12 posts/day
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Derbyshire County Council
Objectives
•County-wide services
•Schools
•Highways
•Libraries
•Adult care
•Public consultations
Characteristics
•Similar communication model to Derby City Council
•Strong emphasis on public information
•Uses graphics and campaign branding consistently
Average: 6–10 posts/day
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Community Action Derby
Objectives
•Volunteer opportunities
•Funding
•Charity partnerships
•Training
•Community projects
Characteristics
•Lower posting volume
•High-quality community stories
•Partnership-focused
•Event promotion
Average: 1–3 posts/day
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Derby LIVE
Objectives
•Theatre shows
•Festivals
•Events
•Ticket sales
•Behind-the-scenes content
Characteristics
•Highly visual
•Frequent event promotion
•Uses videos and photography extensively
Average: 4–8 posts/day
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GOV.UK Communications
Objectives
•National campaigns
•Public safety
•Government announcements
•Service information
•Consultations
Characteristics
•Cross-platform campaigns
•Accessible graphics
•Coordinated messaging
•Consistent branding
•Rapid publishing during national events
Average: 12–20 posts/day
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Facebook Company Page Strategy
Successful Facebook pages follow a common pattern regardless of organisation.
Typical Daily Activity
| Activity | Frequency |
|---|---|
| Standard Posts | 1–4/day |
| Stories | 2–6/day |
| Reels | 0–2/day |
| Live Videos | Weekly or event-based |
| Community Replies | Throughout the day |
•Prioritise quality over quantity.
•Use photographs and short videos.
•Ask questions to encourage comments.
•Reply to community comments promptly.
•Pin important announcements.
•Share community-generated content where appropriate.
•Maintain a consistent visual identity.
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Publishing Volume Ranking
| Rank | Organisation | Posts / Day |
|---|---|---|
| 1 | BBC Radio Derby | 15–30 |
| 2 | GOV.UK | 12–20 |
| 3 | Derby City Council | 6–12 |
| 4 | Derbyshire County Council | 6–10 |
| 5 | Derby LIVE | 4–8 |
| 6 | Community Action Derby | 1–3 |
Recommended Publishing Schedule for @DerbyCommunityHub
| Platform | Recommended Frequency |
|---|---|
| 2–3/day | |
| X (TXTWRK) | 8–12/day |
| 1–2/day | |
| 3–5/week | |
| Stories | 2–4/day |
| Reels | 3–5/week |
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Key Findings
•BBC Radio Derby publishes the highest volume of local social content.
•GOV.UK demonstrates coordinated, campaign-led communication across multiple platforms.
•Derby City Council and Derbyshire County Council focus on service delivery rather than high-frequency posting.
•Community Action Derby prioritises meaningful engagement over volume.
•Derby LIVE uses visual-first content to promote events and increase engagement.
•Facebook is generally treated as the primary community engagement platform, while X is used for rapid updates and live information.
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Conclusion
For @DerbyCommunityHub, the optimal strategy is to combine the strengths of these organisations:
•BBC Radio Derby: Timely local updates and responsive coverage.
•Derby City Council: Reliable public information.
•Community Action Derby: Community-focused storytelling and partnership content.
•Derby LIVE: Strong visual content and event promotion.
•GOV.UK: Consistent branding, accessible messaging and coordinated campaigns.
This blended approach supports a sustainable publishing cadence of 12–18 posts per day, balancing visibility with meaningful community engagement.
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