Facebook is driving on video overload, it’s not the same news feed we all loved over a decade ago, because I had a fully working Facebook experience that I enjoyed back then… Today it’s driven by their advertising model that pumps mega billions out of our world system, it’s driven by what it’s algorithms think and it’s ran by a bunch of guys who think they know what we want…

I personally believe that the Facebook experience is on the decline, even if its usage increases, the marketeers will be back & forth, between this platform and other current platforms, to trick their data models and extort their lucrative monetisation programmes. They base a lot of their developments on the data that comes in, it’s not all real analysis.

Therefore you could scroll 1/10 posts that are relevant, whereas the rate was the other way round a decade ago, 9/10 decent posts, even if one tunes the feed.